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Peas Please Receives Significant Big Lottery Funding

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EXCITING NEWS

Peas Please Receives Significant Big Lottery Funding

Peas Please announced last week that the National Lottery Community Fund will be supporting the campaign to continue and expand its work to increase vegetable consumption in the UK over the next four years. T. A big thank you to the National Lottery Community Fund. 

As part of its next phase, Peas Please plans to create a new generation of food system agents of change – Veg Advocates – working at a national and community level. These citizen participants will play a key role in helping to ensure that Peas Please pledges deliver meaningful impact.

In the 2.5 years since Peas Please was launched, it has secured 47 pledges of action from businesses operating along the supply chain and commitments from 21 city partnerships. The project has established its monitoring system and published its first Progress Report which showed that 4.8milllion additional portions have already been consumed as a result of Peas Please. The programme also initiated and incubated the Veg Power fund which has just launched a £10m veg advertising campaign, in partnership with ITV, aimed at school children.