New product in the pipeline to extend the life of fresh fruit & veg

by Tim Mudge

Industrey news website FreshPlaza recently reported on this new product

"Israeli startup Phresh has unveiled an organic solution which enhances the shelf life of fruit and vegetables by 3 times for consumers. Phresh is based on an organic, non-toxic powder, which dissolves into the atmosphere and eliminates bacteria and fungi while oxygenating the area. As a result, no physical application upon the produce is required, and no additional smells or tastes can be sensed.

Currently, one single patch of Phresh's powder is designed to extend the shelf-life of cucumbers, tomatoes, potatoes, eggplants, apples, lemons, lettuce, grapes, mushrooms, strawberries and peppers. More fruits and vegetables will be added soon"