Helping with the “Happy Harvest” at DEFRA.

by Tim Mudge

On the 24th October the atrium at DEFRA in Smith Square became a showcase for the horticultural industry for DEFRA staff.  British Growers took their stand along and some 300 recipe books (which were all eagerly sought and handed out) and the National Fruit Show transported their excellent apple and pear display to central London.  AHDB Horticulture were also there along with the NFU horticultural team.


It gave an excellent opportunity to engage with DEFRA staff, from all departments, and inform them of the work that the organisations do for the industry.  On the British Growers stand we had very good conversations on a wide range of subjects from how to best cook vegetables to automation of harvesting in soft fruit.  The British Growers video on our website proved to be of great interest to many and helped to show how advanced the technology is in our industry.


The event was opened by Nick Joicey who is the Director General for Strategy, International and Biosecurity at DEFRA.  Then each of the groups gave an introduction to their work to the audience. Tim Mudge from British Growers explained our work and also the challenges that Brexit gives our industry.  We were keen to point out that we believe that a well supported industry benefits growers and also the supply chain in front and behind it.  This means that supermarkets and other consumers get top quality produce whilst the supporting industries involved in all areas of production benefit from a strong, well financed, industry as well.


We were delighted to be involved with the event and our thanks go to Sarah Calcutt from the National Fruit Show and Sam Allen from DEFRA for organising the day.