First ProduceInsights report launched

by Tim Mudge

New ProduceInsights launch for Category Managers.


Looking at trends within the retail environment is an essential element of every category manager’s mix, and now there is a new way for fresh produce companies to harness this information. ProduceInsights Price Trending Report is the first of many new analytical tools being developed by MIS, the team behind the successful ProduceView service. The online tool helps category managers look at price trends across years, by retailer or as a single point to point report. Development of ProduceInsights has included a series of rigorous trials with existing customers whose practical feedback was crucial to refine and hone the report. The result is an accessible, affordable, solution for category mangers that covers all retailers, including convenience outlets, and can be easily accessed online on PC and iPad.

Commercial Manager, Tim Mudge said “At every point in the development of our services we have consulted with our existing customers to make sure the product reflects their needs and requirements. This has resulted in an excellent analytical tool under our new ProduceInsights branding. We have already sold the service on the back of the trial and face to face demonstrations”.

The new service is available now to all existing ProduceView subscribers and can be added to the account very quickly.