Brassica Growers Association launch new website

by Tim Mudge

New Love Your Greens Website Unveiled

The Brassica Growers Association (BGA) is pleased to launch its new look Love Your Greens website,www.loveyourgreens.co.uk.

The newly designed site has been launched as part of the three year consumer facing educational campaign promoting Brassica crop vegetables, on the back of securing HDC (Horticulture Development Company) funding earlier this year.

This campaign is an extension of the existing ‘Love Your Greens’ positioning and the activity focuses on targeting parents and kids across the nation, highlighting the benefits of eating Brassica vegetables and also educating people on how to incorporate them into their daily diet.

The site will continue to host all activity for the Love Your Greens campaign and is the main information portal for consumers and media alike. It offers a range of recipe ideas, as well as information and downloadable fact sheets on each vegetable. The site boasts a specific media section, where members of the press can view facts and recipes, and download a range of high-resolution photography.

One of the most exciting features of the new site is the virtual ‘village fete’, a fun and interactive area designed to get children engaged and involved in learning more about Brassicas. Here, children can also apply for a free seed pack to encourage them to grow their own vegetables and send in photos of their successful crop.

There are also competitions to involve the whole family, encouraging people to send in photos of funny shaped vegetables to be judged by a panel of esteemed BGA members.

Matt Rawson, Chairman of the BGA commented:

“The new site reflects the profile of our target audience, it’s fun and engaging and there is something for everyone. We really wanted to try and get across the interactive side of Brassica crops and we hope with our seed pack give-away, more people will get to experience the fun side to growing your own as well as finding out about how good greens are for you.”

In recognition of the changing platforms, the new look site will be complimented with additional digital and social media activity, together with a consumer and trade focused PR campaign.

The new site is live at www.loveyourgreens.co.uk