10 Years of Yes Peas! campaign on BBC Radio Lincolnshire

by Tim Mudge

10 Years of Yes Peas! campaign celebrated on BBC Radio Lincolnshire

The highly succesful Yes Peas! campaign, run by British Growers and supported by growers, freezers and machinery companies from the vining pea sector, is ten years old this year.  The campaign has focused on engaging with consumers to get them to use peas as an ingredient as well as an accompaniment to meals. Tim Mudge talked to BBC Radio Lincolnshire about the campaign.

You can hear the programme by clicking here. The piece is about 20 minutes in and the programme expires on iPlayer on the 6th September 2014.